Marketplace Marketing Manager

Marketplace Marketing Manager Position Title: Marketplace Marketing Manager Reports to: CMO Location: Toronto - Head Office About Levelwear From our early days, we’ve always understood that the true strength of our brand lies in the people behind it and the quality of the products we create. Our core purpose has always been about more than just apparel; it’s about bringing people together in a community that celebrates shared victories. The Levelwear badge represents this belief – a symbol for those who understand that no one wins alone. We believe that victory is sweetest when it’s shared, and that guiding principle continues to shape every piece of apparel we design today. At Levelwear, we’ve developed a broad product range in men’s and women’s athletic fashion, performance, athleisure and menswear, designed to meet the diverse needs of our global customers. Our commitment to modern design, innovative fabrications, and cutting-edge branding techniques ensures that our products deliver the performance, comfort and style you need to succeed. Position Summary Levelwear is looking for a Marketplace Marketing Manager who will be responsible for all aspects of product marketing and our GTM (Go to Market) strategy and execution for our commercial partners. This success candidate will guide the strategy that directly impacts the customer experience at retail, enhances brand awareness, drives sales and maximizes profitability. The Marketplace Marketing Manager will drive cross-functional integration working closely with the VP of Product and the various Sales Directors. This role manages a variety of internal and external requirements, tasks and assignments while emphasizing the importance of delivering exemplary levels of customer service, support, collaboration and integration. Principal Duties & Responsibilities • Identify and manage the seasonal product launches in partnership with the VP of Product and sales teams • Working with the VP of Product, construct the seasonal messaging on key product offerings • Build and execute account marketing plans aligned with account business plans for golf, licensing and corporate • Lead cross-functional development and implementation of seasonal trade show executions, and Buying Group Partners in collaboration with sales teams • Manage annual account marketing budgets in coordination with Director of Marketing and Finance Team • Measure the contribution of all account marketing activities to establish ROI • Assist with the briefing and creation of account specific content to align with account marketing plans and brand strategy • Establish and manage the day-to-day relationship with partner accounts • Manage outside agency and vendor relationships related to executions at retail • Elevate brand visual standards in partner locations and deployed materials to ensure consistency across all executions • Negotiate with suppliers and vendors to secure the most competitive pricing on POP and visual merchandising materials • Based on sales intel, design, source and manage POP assets • Manage Story based campaigns both in-store and online based on timetable set for the season. Target 3 to 4 per season. • Manage micro-campaigns that will be deployed using social media assets – cadence 1 per week. Creating content to be deployed by the social media team. Relationships Internally • Ownership • Golf – US and Canadian Sales Directors • NA Licensed Sports Sales Director • Corporate Sales – National Sales Manager • VP of Product Externally • Corporate Key Accounts • Golf – Buying Groups • Company’s Sales Force Canada / US • Corporate – Buying Groups • Licensing – Marketing Partners Work Environment • Very hands on, process-driven role with emphasis on elevated autonomy • Casual office environment with ability to work from home as required • Local, regional, and North American travel is an expectation • Fun, fast paced, time sensitive, high volume, environment • Very communicative and supportive environment • Team-based and extremely friendly environment; must be able to build rapport easily with team • Family owned Qualifications & Skills • Bachelor’s degree in business administration, marketing or related field • 5+ years of corporate visual merchandising and product marketing experience in apparel • Strong understanding of cross-functional marketing communication mix • Team player with a passion for sport – enjoys being a key member of the team, both leading and serving and is effective in a matrix environment • Strong visual eye for detail, style, color pallet and display composition • Ability to communicate effectively • Ability to work and execute in a precise manner with little supervision • Ability to be pro-active, reactive, adapt and multitask • Superior organizational and time management skills • Strong business acumen and excellent analytical skills • Exemplifies highly organized with strong attention to detail and accuracy • Creative thinker with superior problem-solving skills and ability to work within deadlines • Ability to lift 50 pounds including mannequins, POP, clothing • Proven experience with customer relationships and communication skills • Proficient computer skills in particular deep understanding of; powerpoint, keynote and excel • Proven brand merchandising skills for account retail displays and point of sale • Able to build solid, sound effective working relationships with others • Team oriented, good organizational skills, with the ability to prioritize • A “can do” attitude with a passion for challenging status quo and bring forth new solutions/idea and processes